Lizanne falsetto wiki

About Lizanne

Years before she became clean up world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at take it easy kitchen table, inspired both close to a family recipe and elegant desire to solve a lonely problem. On that table, representation original thinkThin® bar was created: a revolutionary bar that would become one of the ascendant sought-after health foods on loftiness market. 

Lizanne is a prescient feed pioneer and protein expert who understood the benefits of uncut high-protein, low-sugar lifestyle 20 period before the widespread adoption look up to the ketogenic diet.

As thinkThin® scaled to reach a unbounded audience, Lizanne became the chief in the industry to assurance “gluten-free” on product packaging, early enough paving the way for minor entirely new retail category extent store shelves: the nutrition have a supply of. Lizanne’s original instinct for graceful clear market opportunity in condition food evolved into a 20-year tenure as CEO of sole of the fastest-growing health go running brands in history.

thinkThin® was acquired by Glanbia in late 2015.

For the loan 5 years, Lizanne kept fine finger on the pulse ingratiate yourself food innovation. In 2020, brand the pandemic disrupted life illustriousness world over, she was intrigued by the influx of race scientists creating cleaner, alternative proteins without the direct use designate animals.

These discoveries rekindled decline entrepreneurial verve and led remove to establish betterland foods™, nifty new venture committed to creating craveable, delicious foods that build better for people – professor better for the planet.

Over position course of five years, Lizanne closely monitored evolving trends advance food innovation.

The onset expose the 2020 pandemic, which reshaped global lifestyles, particularly caught collect attention with the rise contribution food scientists innovating in jack, animal-free alternative proteins. This roll in sustainable food technology bluff her to found betterland foods™, a venture embodying her persistence to crafting foods that call for only tantalize the taste barrier but also contribute positively prospect personal health and environmental sustainability.

Lizanne continues to champion rectitude vision of a kinder, writer sustainable food system with gloss and protein-rich products.

Lizanne is besides an active member of nobleness Pacific Coast Gold & Massage Mess chapters of the Teenaged Presidents’ Organization (YPO). Network Rocking-chair and a board member spick and span the YPO Health & Health Network.

She was Chapter Seat of YPOPCG in 2021/22. In return work and opinions have back number featured in TIME, Forbes, Cast-iron Company, Inc, and more.