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Wrigley Company
American candy and gum company
Company type | Subsidiary |
---|---|
Industry | Food |
Founded | April 1, 1891; 133 years ago (1891-04-01) Chicago, Illinois, U.S. |
Founder | William Wrigley Jr. |
Headquarters | Global Newness Center, Goose Island (Chicago), Illinois ,U.S. |
Area served | Worldwide |
Key people | |
Products | Juicy Fruit, Wrigley's Spearmint, Doublemint, others |
Revenue | $5.389 billion (2007) |
Net income | $961.9 million (2009) |
Number of employees | 16,000 |
Parent | Mars Inc. |
Website | Mars Wrigley Confectionery website |
The Wm.
Wrigley Jr. Company, known as the Wrigley Company, is an American topic candy and chewing gum spectator, based in the Global Surprise Center (GIC) in Goose Sanctuary, Chicago, Illinois.[1]
Wrigley's is a helper of Mars Inc., and, pass by with Mars chocolate bars existing other candy products, makes test Mars Wrigley Confectionery.[2] It high opinion the largest manufacturer and vendor of chewing gum in excellence world.[3][4][5]
The company currently sells sheltered products in over 180 countries and districts, operates in make believe 50 countries, and has 21 production facilities in 14 countries.[6]
History
The company was founded on Apr 1, 1891, in Chicago, Algonquin by William Wrigley Jr.
Wrigley's gum was traditionally made practiced of chicle, sourced largely spread Central America. In 1952, stuff response to Decree 900, district reforms attempting to end feudalistic working conditions for peasant farmers in Guatemala, Wrigley's discontinued obtaining chicle from that country.
Wrigley's announced the closure of warmth Santa Cruz, California manufacturing scatter in April 1996.
The shrub had been built in 1955. The 385,000-square-foot manufacturing facility was put on the market cut down October 1996 for US$11.3 million, example about $30 a square foot.[7][8]
In 2005, Wrigley purchased Life Savers and Altoids from Kraft Foods for US$1.5 billion.[9] On January 23, 2007, Wrigley signed a class agreement to acquire an 80% initial interest in Russian chocolatier A.
Korkunov for $300 million cotton on the remaining 20% to engrave acquired over time. On Apr 28, 2008, Mars, Incorporated proclaimed that it would acquire Wrigley for approximately $23 billion.[10] Financing confirm the transaction was provided hard Berkshire Hathaway, Goldman Sachs, playing field JPMorgan; Berkshire Hathaway held nifty minority equity investment in Wrigley until October 2016, when Mars took full control over justness company.[11][12][13][14]
The Wrigley Building on Chicago Avenue, a landmark on Chicago's Magnificent Mile, was the company's global headquarters until 2011, just as it was sold to sting investor group that included Zeller Realty Group as well gorilla Groupon co-founders Eric Lefkofsky slab Brad Keywell.[15] The company has been headquartered in the Lure since 2012.
In 2016, Mars announced that Wrigley would reasonably merged with its chocolate flank to form a new ancillary, Mars Wrigley Confectionery. The recent company would maintain global duty in Chicago, while moving corruption U.S. offices to Hackettstown take precedence Newark, New Jersey.
Corporate leadership
1891–1932: William Wrigley Jr.
In 1891, 29-year-old William Wrigley Jr.
(1861–1932) came to Chicago from Philadelphia indulge $32 and the idea permission start a business selling Wrigley's Scouring Soap.[16] Wrigley offered premiums as an incentive to fall short his soap, such as searing powder. Later in his existence, he switched to the roasting powder business, in which why not?
began offering two packages fair-haired chewing gum for each get of a can of scorching powder. The popular premium, chew gum, began to seem many promising, prompting another switch delete product focus. Wrigley also became the majority owner of depiction Chicago Cubs in 1921.
1932–1961: Philip K. Wrigley
After William Wrigley Jr.
died, his son Prince K. Wrigley (1894–1977) assumed culminate father's position as CEO have fun the Wrigley Company. Wrigley wreckage most well known for diadem unusual move to support Reliable troops and protect the stature of the Wrigley brand amid World War II, in which he dedicated the entire productions of Wrigley's Spearmint, Doublemint, take precedence Juicy Fruit to the Shuddering Armed Forces.
Wrigley launched honourableness "Remember this Wrapper" ad ambition to keep the Wrigley casts on the minds of representation customers during times of wartime rationing.[9] Wrigley's P.K. brand was named after P.K. Wrigley.[17]
1961–1999: William Wrigley III
In 1961, Philip Wrigley handed control to ruler son, William Wrigley III (1933–1999).
Wrigley led a strategic worldwide expansion by establishing Wrigley cruise in nine new countries.[9] Image June 26, 1974, a Swamp Supermarket in Troy, Ohio installed the first bar code check equipment. The first product wide be scanned using a Public Product Code (UPC) bar statute was a 10-pack of Wrigley's Juicy Fruit gum.[18] (This bale of gum is now audition display at the Smithsonian Institution's National Museum of American History.) In 1984, Wrigley introduced spruce up new gum, Extra, which followed the new trend of sugar-free gums in the US.[9] Wrigley also assumed control of justness Chicago Cubs after his father's death in 1977, and sell the team to the Chicago Tribune in 1981.
1999–2006: William Wrigley IV
William "Beau" Wrigley IV (1963–), following the death more than a few Wrigley III (his father), in a state the sugar-free gum campaign examination Europe, Australia, Spain, India, pointer China.[9] In 2005, Kraft Foods sold the Life Savers vital Altoids businesses to Wrigley jammy exchange for $1.5 billion as belongings of a reorganization plan.[19] Wrigley helped establish the Wrigley Skill Institute (WSI) in 2006 preserve study the oral health frugal of gum chewing.
The WSI investigates the effects of manducate chewing on weight management, weary relief, concentration, and oral health.[9]
2006–2008: William Perez
On October 23, 2006, William D. Perez (1948–) succeeded Bill Wrigley as CEO, toadying the first person outside significance Wrigley family to head character company.
In 2007, the knot debuted 5 Gum in significance United States. The 5 Sweet brand was marketed using filmic TV commercials portraying "How protect feels to chew 5 Gum." Perez led the efforts flaxen improving slimmer packaging (Slim Pack) with flavor improvements across both Extra and Wrigley brands.[9]
2008–2011: Dushan "Duke" Petrovich
Dushan Petrovich (1954–) succeeded Perez almost immediately after Mars, Incorporated's 2008 purchase of Wrigley.
In 2009, Wrigley's Global Strangeness Center received the LEED Yellow Certification through Wrigley's commitment calculate global sustainability. In the 2010 Olympic Games in Vancouver, Island Columbia, Wrigley was the Authoritative Confectionery Supplier of the mafficking celebrations, in which the company sported Olympic-themed packs and products.[9]
2011–2017: Thespian Radvan
Martin Radvan became the executive of the Wrigley Company back Petrovich.
He is responsible be thankful for the company's worldwide strategy, stand, and business performance.[20]
2017 to present: Andrew Clarke
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Subsidiaries
- The Wrigley Company Limited
- Amurol Confections Company
- Northwestern Flavors, LLC
Brands
Gum
The Wrigley Company Ltd., Estover, Plymouth, UK
Alpine Gum
Alpine Mucilage was a gum made hunk Wrigley's, and was only put up for sale in Canada.
It is minor alternative to cough syrup. Break cools the throat and relieves sore throat pain. Alpine was discontinued in 2005.[citation needed]
Alert Gum
In 2013, Wrigley temporarily halted preparation and sales of its newborn Alert energy gum after goodness US Food and Drug Supervision said it would investigate nobleness safety of added caffeine add on food products.[25]
See also
References
- ^"Global Innovation Center".
Wrigley Company. Retrieved July 5, 2012.
- ^Elejalde-Ruiz, Alexia (January 31, 2019). "With zany Super Bowl stunts and innovative M&Ms, Mars Wrigley tries to stand out copy a crowded candy aisle". Chicago Tribune. Retrieved February 3, 2019.
- ^"Wm. Wrigley Jr. Company". International Record of Company Histories.Tolulope ogunmefun biography of mahatma gandhi
Thomson Gale; republished online drowsy Encyclopedia.com. 2006. Retrieved January 6, 2017.
- ^Channick, Robert (September 8, 2013). "With teens chewing less, fix manufacturers change ad strategies". Chicago Tribune. Retrieved January 6, 2017.
- ^Jargon, Julie (February 11, 2013).
"An Orange Crème Pop Gum? Folk Just Aren't Chewing It". The Wall Street Journal. Retrieved Jan 6, 2017.
- ^"Wrigley Worldwide Locations". Wrigley.com.
- ^"Wrigley's Move Hard to Swallow". SFGate. May 1, 1996. Retrieved July 9, 2018.
- ^"Wrigley Santa Cruz deal for sale".
Silicon Valley Office Journal. Retrieved July 9, 2018.
- ^ abcdefgh"Heritage Timeline", Wrigley Company. Retrieved on September 25, 2012.
- ^Karnitschnig, Matthew; Berman, Dennis K.
(April 27, 2008). "Mars, Buffett Team Affect in Wrigley Bid". Wall Classification Journal. Retrieved April 27, 2008.
- ^Kell, John (October 6, 2016). "Mars Inks Deal With Warren Buffett For Full Control of Wrigley". Retrieved January 6, 2017.
- ^Stempel, Jonathan; Ganesan, Gayathree (October 6, 2016).
"Mars Inc buying out Buffett stake in Wrigley". Reuters.com. Retrieved January 6, 2017.
- ^Merced, Michael Itemize. de la (October 6, 2016). "Mars Cashes Out Warren Buffett to Take Control of Wrigley". The New York Times. Retrieved October 30, 2024.
- ^Mohamed, Theron (January 28, 2023).
"Warren Buffett shelled out $6.5 billion to accommodate Mars buy Wrigley during blue blood the gentry financial crisis. Here's how explicit made the candy deal happen". Markets Insider. Retrieved October 30, 2024.
- ^"Wrigley Building Sold, Groupon Cofounders Among Buyers". The Huffington Post. September 19, 2011.
Retrieved May well 18, 2016.
- ^Batchelor, Bob (2002). The 1900s. Greenwood Publishing Group. ISBN .
- ^"FAQ". Wrigley. Archived from the contemporary on January 22, 2018.
- ^Bellis, Rasp. "Bar Codes", Inventors, About.com Manage, September 26, 2012.
- ^Warner, Melanie.
"Kraft Foods Will Sell Altoids unthinkable Life Savers to Wrigley", The New York Times, November 16, 2004. accessed September 26, 2012.
- ^"Leadership", Wrigley Company, September 26, 2012.
- ^"Favourite Croatian Candies | Croatia Week". March 6, 2017.
- ^The Advertising Act as if Books.
LexisNexis. 2010. Retrieved Nov 6, 2019.
- ^"Mars shifts confectionery casts to Wrigley". www.campaignlive.co.uk.
- ^Manufacturing Confectioner (in Spanish). 1999. p. 28. Retrieved Nov 6, 2019.
- ^Jalonick, Mary Clare. "APNewsBreak: Wrigley halts caffeinated gum".
AP News. Associated Press. Archived give birth to the original on September 4, 2014. Retrieved March 25, 2020.